The Rebirth of True Denim

It all started in 1992, in Delhi's industrial suburbs, when denim was still a new entrant to the fashion scene of the country. Mabel Hayes Incl. pioneered the era of denim with state-of-the-art technology and pursued perfection relentlessly. For over three decades, it specialized in crafting premium denim jeans for some of the most iconic brands, mastering the delicate art of denim — every stitch, every fade, every finish refined to excellence.
After 33 years of building the backbone of the denim industry, the founders decided to channel their experience, heritage, and craftsmanship into something that would bear their own mark: thus, Roman XII was born. A luxury denim brand forged in authenticity, strength, and timeless sophistication.
Having witnessed the rise of fast fashion and the fading soul of true denim, the creators of Roman XII sought to restore what was once sacred: the essence of masculinity, the rugged spirit, and the unmatched character of authentic jeans. As the Romans once said, "Fortes fortuna adiuvat"-fortune favors the brave-and Roman XII embodies that same boldness. It's a brand for men who live fearlessly, walk with purpose, and stand for something greater than trends.
In a world chasing fleeting styles, Roman XII stands apart-a declaration of strength, individuality, and legacy. Each pair of Roman XII Jeans is a symbol of endurance, crafted for men who understand that true style never fades. Every stitch tells a story of patience, precision, and pride.
From the first stitch to the last wash, every detail gives testament to a dedication both to heritage craftsmanship and innovation. Our denim is not just made; it is engineered to last, designed to become even more beautiful with time, aging artfully and telling your story in the process. Inspired by the rugged spirit of the past but refined for the man of today, Roman XII is what denim was always supposed to be: raw, powerful, and undeniably stylish.
We don't follow trends because "Aeternum est"; we create what's eternal. Roman XII is not about wearing denim; it is about wearing confidence, heritage, and purpose. Drawing strength from a heritage of craftsmanship and technological innovation to shape the times to come, Roman XII stands tall as the rebirth of real denim: made in India, built for the world, and created for men who value character over compromise.